Every year, millions of people turn to Intuit to navigate some of the most important financial decisions they’ll make — whether filing taxes with TurboTax, running a business with QuickBooks, managing credit with Credit Karma, or growing customer relationships with Mailchimp. During these times, confidence is critical. Customers expect guidance that is tailored to their financial moment, responsive, and grounded in trust.

Delivering that level of confidence at Intuit’s scale requires more than personalized campaigns. It requires a system that understands customer context, connects signals across touchpoints in real time, and turns these into meaningful action.

To meet that need, Intuit has built an AI-powered marketing foundation on Adobe Experience Platform — enabling teams to unify customer context, orchestrate journeys more intelligently, and deliver adaptive and trustworthy experiences at enterprise scale. The result is a more agile, insight-driven approach to engagement, where teams can move faster while maintaining the consistency and control required for financial services — and stay focused on solving customer problems.

Intuit’s approach is already delivering measurable impact:

• Scaled platform capacity by 60x to meet customer demand during tax season, supporting up to 90,000 transactions per second during peak filing periods.
• Reduced creative production time by 98% (from 2 days to 20 mins), accelerating delivery of timely, high-impact campaigns.

“We are deeply passionate about solving our customers’ problems, and trying to solve them requires relentless innovation,” says Anoop Sreenivasan, Vice President of Go-To-Market Technologies at Intuit. “Adobe is the right partner for us because of our shared commitment rooted in the same principles of customer obsession and responsible use of AI.”