The mindset shift guiding HP's marketing playbook.

HP's Horacio Miranda explains why teams need to “storm” before they transform, and what that means for AI's role in marketing.

AI agents are reshaping the CMO’s job.

Lenovo's CMO explains why marketing to AI agents is now core to the job, and where human judgment still leads.

Empowering safety: digital content transformation at 3M.

3M’s content managers share how structured content and Adobe Experience Manager Guides keep safety-critical documentation clear, current, and AI-ready across global safety channe…