Content as a Service v3 - telecommunications - Tuesday, July 15, 2025 at 13:13

  • What changes when AI agents become customers.

    Lumen's Moria Fredrickson explains why brands must design for both AI agents and people while keeping storytelling a uniquely human skill.

  • YouSee earns loyalty with Adobe.

    YouSee uses Adobe to connect journeys, grow online sales, and build loyalty across Denmark’s telecom market.

  • How leading brands put agentic AI to work.

    Merkle, Lenovo, and Cox Communications demo Adobe AI across shopping, analytics, and content.