Lily Chiu-Watson

Director of Product Marketing, Experience Intelligence
Adobe

Lily Chiu-Watson is the director of product marketing for experience intelligence. Her areas of expertise include AI/ML for marketers, marketing measurement, site optimization, and omnichannel analytics. She is also the coauthor of Adobe Target Classroom in a Book, published by Adobe Press. Prior to joining Adobe, Lily worked closely with customers at several companies in leadership roles spanning product management, marketing, and consulting.

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Marta Frattini

Director of Industry Strategy & Marketing, Retail
Adobe

Marta Frattini is the director of industry strategy and marketing — retail for Adobe’s Digital Strategy Group (DSG), working as a passionate thought leader to unlock experience-driven growth for Adobe’s retail clients. Marta has spent more than 15 years in the marketing and digital innovation space, and she has spearheaded successful digital transformation and personalization programs for major global retailers. She has a strong understanding of the strategies, tactics, and technologies required to execute digital excellence at scale, and brings a global perspective shaped by personal and professional experiences across North America and EMEA.

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