Adobe Real-Time CDP pricing and packaging

Adobe offers three editions of Real-Time CDP for any type of business wanting to power their customer experience management strategy with unified marketing data.

Pricing considerations

Pricing for each edition is dictated by the following:

Profile Volume

Pricing is determined by the amount of profiles that need to be managed. Profiles are stitched from known and pseudonymous data sources from across the organisation with the intent of aggregating customer data for unified insights, segmentation and activation.

Packaging

B2C Edition

The Business-to-Consumer Edition is for B2C brands wanting to personalise experiences for consumers.


B2B Edition

The Business-to-Business Edition is for B2B brands wanting to personalise experiences for leads and accounts.


B2P Edition

The Business-to-Person Edition is  for combined B2C and B2B brands wanting to personalise experiences for the same person across all lines of business.


Features

B2C Edition

B2B Edition

B2P Edition

Tag management

not included
not included
not included

Streaming data collection

not included
not included
not included

Edge-based event forwarding

not included
not included
not included

Edge-based event destinations

not included
not included
not included

Adobe Experience Cloud connectors

not included
not included
not included

Data source connectors

not included
not included
not included

Advanced data source connectors

not included
not included
not included

Data activation connectors

not included
not included
not included

Advanced data activation connectors

not included
not included
not included

Experience data model & data mapping

not included
not included
not included

Raw data preview & validation

not included
not included
not included

Sandboxes

not included
not included
not included

API access for automation

not included
not included
not included

Real-time person profiles

not included
not included
not included

Identity graph & management (person data) 

not included
not included
not included

Known & pseudonymous data support

not included
not included
not included

Advanced profile look-up (person data) 

not included
not included
not included

Profile enrichment (person data)

not included
not included
not included

Data consent & compliance management

not included
not included
not included

Patented data governance controls

not included
not included
not included

Profile segmentation (person data)

not included
not included
not included

Segment match (person data)

not included
not included

Customer AI (person data)

not included
not included

Profile activation (person data)

not included
not included
not included

Batch data egress

not included
not included
not included

Person profile dashboards & insights

not included
not included
not included

Monitoring, reporting and usage dashboards

not included
not included
not included

Real-time account & opportunity profiles

not included
not included

Identity graph & management (account data) 

not included
not included

Profile enrichment (account data)

not included
not included

Profile segmentation (account data)

not included
not included

Advanced profile look-up (account data)

not included
not included

Profile activation (account data)

not included
not included

Lead-to-account matching 

not included
not included

Predictive lead & account scoring

not included
not included

Account profile dashboards & insights

not included
not included

Hybrid person profiles (combined B2C & B2B)

not included

B2C Edition

B2B Edition

B2P Edition


Let's talk about what Adobe Real-Time CDP can do for your business.