On-demand webinar | 41 min | Free of charge
Scale your personalisation strategy with marketing automation
Summary
Testing and personalisation are now a part of every digital conversation, as they should be. Your customers want effortless and relevant experiences at every touchpoints, and showing the true value of the program has never been more important. Stand out by delivering consistent and customised experiences that impact the bottom line..
Why attend this webinar?
In this session, you will learn how to:
- Data – Build a robust 360 view of your customers’ journey by stitching all your data sources effortlessly in one unified platform
- Orchestration – Manage and monitor the performance of all your cross-channel campaigns with precision
- Personalisation – Deliver personalised and targeted content through machine learning approaches and automation
Intended audience
- Direct Marketing Decision Makers and Practitioners
- Digital Decision Makers and Practitioners
- Email Marketers
Speaker
Sundeep Malik
Solution Consultant, Adobe
See Sundeep's Linkedin
Sundeep Malik is a Solution Consultant at Adobe. He brings 14 years of industry expertise mainly in the area of Digital Marketing. Sundeep is passionate about the topic of omni-channel personalization and has spent the last many years helping customers get onto the omni-channel personalisation journey using Adobe Experience Cloud solutions like Adobe Campaign, Adobe Target and Adobe Audience Manager.