PERSONALIZATION AT SCALE FOR RETAIL
In retail, it pays to personalize.
Personalization at Scale: Retail Industry Spotlight explores the challenges — and payoffs — motivating retail businesses to accelerate the adoption of personalization programs. Learn more in this Adobe-commissioned Forrester Consulting research study.
Personalization efforts are paying off for retailers, but customer experience demands remain high.
Forrester’s research delivers key findings for retailers, including:
- Meeting high customer expectations remains challenging, with just 18% of B2C consumers saying retail companies meet their experience needs.
- Despite challenges, personalization at scale is proving its worth, helping retailers exceed targets across revenue (68%), conversions (68%), and customer experience (63%).
- To achieve experience excellence, retailers must focus on developing personalization across data, content, and omnichannel orchestration.
Want more than just retail trends? Get the 2022 Personalization at Scale****study.
Uncover the trends driving personalized experiences in 2022 — and how you can stay one step ahead.