Adobe Experience Platform Launch

Standout experiences start with unified data and integrated tools.

Great customer experiences require you to bring data and systems together. With Adobe Experience Platform Launch, you can connect multiple technologies and turn data into action — so you can deliver powerful, memorable experiences.

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Benefits of Adobe Experience Platform Launch

Unified tech delivers better experiences.
Technologies built on one platform means products work together to deliver great experiences.

Deploy faster. And automatically.
Use powerful open APIs to write scripts to programmatically deploy your technologies.

Collect your data. Know your data. Share your data.
Get a single view into all the data being collected on your web and mobile properties for better quality control and sharing.

Trust in a community, not just a company.
Take advantage of evolving technology made available from a community of third-party engineers working together to create the best integrations.

Simplified data collection
Simplify processes to collect and distribute data.

Native mobile support you’ve been waiting for.

Adobe Experience Platform Launch has always supported mobile-friendly web applications. But now, Experience Platform Launch supports 100% native mobile apps, helping you to overcome issues of instability and slow performance. Watch our video for Experience Platform Launch for mobile to learn more.

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Experience Platform Launch Server Side

Better performance
Enjoy faster websites and apps by moving work once done in a browser or on a mobile device to the server.
Stronger data governance
Reduce the chance that rogue pixels will fire by managing where data is sent server-side.
Flexible implementations
Use and execute customised JavaScript and create server-side rules without changing client-side implementations.
Enriched data
Enrich data collected client-side before it reaches its destination.
Prepare for a world without 3rd party cookies by using a hybrid, client- and server-side approach.

Faster load times, higher conversion rates.

Overcome sluggish sites and apps and boost conversion rates by moving client-only implementations to the Adobe server with Experience Platform Launch Server Side. By combining our data collection SDKs with our edge network, we enable worldwide data collection by streaming event-level data from browsers and apps to any non-Adobe destination in seconds. The result is faster, more simplified data collection at scales never seen before.

Cross-Platform Unity

Web. Mobile. OTT. Support it all with Adobe Experience Platform Launch.

Go beyond simply turning tools on and off to unifying functionality and data. The open environment of Experience Platform Launch gives IT, developers and marketing teams high-quality integrations built by experts. For the first time, you have a web and mobile infrastructure available to you that’s flexible, open and powerful enough to accommodate new functionality, automate processes and unify disparate data.

Mobile App Support

With Adobe Experience Platform SDK, you can capture and send native mobile app data to Adobe and to third parties.

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OTT Support
Capture and send app data from devices like Apple TV, Sony PlayStation and Xbox with Adobe Experience Platform SDK.
Web Support

Collect, manage and distribute data from web pages, including single-page applications or Ajax-heavy pages or sites.

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One Interface
Deploy technologies and manage your data collection and distribution on web, mobile and OTT from one user interface.
Single SDK
Take advantage of added capabilities to Adobe Experience Platform SDK from third parties, so you only have to manage one SDK for your apps.

Powerful Technology

Asynchronous Loading
Fire tags independently so no tags slow down your web pages.
Data Elements
Select data from your website, mobile app or OTT app and make it accessible to Adobe and to third parties.
Fast Performance
Quickly manage tags with our lightweight container tag that’s nearly half the size of the next leading tag manager.
Host Anywhere
Host Experience Platform Launch using a content delivery network, FTP delivery or through self-hosting capabilities.
Integrated Stack
Third-party extensions in Experience Platform Launch are built on a common platform, which means you can spend time on growing your business — not integrating it.
Single-Page App Support
Capture data in single-page apps so you can better understand and respond to customers.
Tag Sequencing
Define which rules and related tags should fire before or after others so everything works as you intend them to.

Powerful automation made easier.

Trying to manage client-side deployments of all the technologies in your marketing stack can be fraught with challenges. Fortunately, Experience Platform Launch was built with an API-first design, which allows for scripting to automate technology deployments, publishing workflows, data collection and sharing and more. So the time-consuming tasks of the past, like web tag management or mobile SDK configuration, take less time — giving you maximum control and automation.

Simple Usability

Easy to use. Easier to learn.

In a world of complicated technology, Adobe Experience Platform Launch is here to make learning and implementing new technology straightforward. Experience Platform Launch was designed from the beginning to be easy to master and simple to understand, featuring a clean user interface that helps you to deploy technologies faster, so you can spend your time on other tasks.

Customer-Centric Design
With Experience Platform Launch, you can focus more on the customer experience, not just tags.
Endless Environments
Each team member can have their own private workspace to make changes and publish without affecting others.
Experience League
Get to know our new enablement programme, complete with guided learning to help you to get the most out of Experience Platform Launch.
Intuitive Interface
Experience Platform Launch underwent rigorous usability reviews with our customers, helping ensure that it’s as customer-friendly as possible.
Launch Command
Be confident in your work by testing locally before publishing to production.
Neatly organise data elements, rules and extensions in one package, so you can easily manage what makes it to production.
Pro-Level Publishing
Enjoy fast and safe publishing with Experience Platform Launch, whether you have a globally dispersed team or a one-person operation.
Search that Works
Easily search for rules, data elements and integrations.
Version History
Never wonder who did what when and easily roll back changes whenever you need.

Rules and Integrations

Use over 40 pre-built events like form submissions, clicks, page views and history change to deliver great experiences.
Conditions and Exceptions
Use over 30 pre-built options like new visitor, traffic source, date range or sampling to finetune the experience.
With over 50 pre-built actions, you can send data to Adobe Analytics, Bing Ads, Facebook, Google, LinkedIn and many other destinations. You can also initiate surveys, activate videos on the fly or enrich the customer experience in many other ways.
Customised Components
Create customised events, conditions, exceptions and data elements to fit your unique use case.
Extensions are sturdy integrations built by technology experts and they let you deploy technologies and route data.
Extension Catalogue
Browse, configure and deploy extensions built and maintained by third-party experts.
Open Architecture
Trust in a community — not a company. Because Experience Platform Launch lets a robust community of developers add new functionality, innovation is fast and frequent.
Private Extensions
Agencies or brands can neatly package customised code or apps so only certain companies can see and use them.

Bring your tech together to create smart experiences.

Because Experience Platform Launch is a rule-based system, you can easily integrate the data and functionality of marketing and ad tech to help disparate products communicate better. These rules look for user interaction and associated data and when the criteria in your rules are met, they trigger any number of actions that you tell it to. Plus, Experience Platform Launch is the only tag management system that lets technology providers directly develop and maintain integrations. These integrations, called extensions, let users like you define and capture customer data and orchestrate how each technology should contribute to the customer experience.

Accounts and User Roles

Thousands of accounts. One simple solution.

Adobe makes it easy to administer access to tag management, letting you assign proper rights to the right people, so everyone can work efficiently. Whether you’re an agency needing to support multiple accounts tied to different brands or you’re an enterprise company needing to separate accounts by groups and access levels, Experience Platform Launch makes the experience easy for you.

Multi-Account Support
Multi-brand companies and agencies can easily manage separate accounts in one interface.
Multi-User Support
Bring your entire team onto Experience Platform Launch with no restriction on the number of users.
Enterprise Identity Support
Plug into your existing identity management framework using Adobe ID, Enterprise ID or Federated ID.
Enterprise Publishing
Define and manage every step of the publishing process to fit into your business.
User Rights Management
Meticulously define groups with specified rights and bulk-add users to those groups.

Don’t be limited by closed tag managers.

The tag management market is filled with closed software — but Adobe Experience Platform Launch was built as an open platform, so you have greater flexibility. Check out our article Launch vs. Closed Tag Managers and learn the six myths and truths about Experience Platform Launch and see how it compares with other closed tag managers.

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7 Tag Management Tips and Tricks

Learn more details and savvy insights about Experience Platform Launch in our tag management white paper.

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7 Tag Management Tips and Tricks

Learn more details and savvy insights about Experience Platform Launch in our tag management white paper.

Read now