Great experiences improve your ROI — every time

Forrester learned that successful businesses focus on creating great customer experiences to improve their metrics — and their ROI.
Read all about it in The Business Impact of Investing in Experience.


Successful businesses invest in CX to drive their ROI.

Successful businesses realize that the complete customer experience is more important to their ROI than focusing only on specific channels. Adobe commissioned Forrester Consulting to conduct an online survey with 434 global digital business, marketing, and analytics decision-makers with responsibility for CX technology decisions and metrics. Here’s what we discovered.

Whole-lifecycle happiness matters for customers, employees, and ROI alike

Superior business performance improves across every aspect of the customer lifecycle, including greater cost efficiency, heightened employee satisfaction and productivity, and increased customer engagement.

CX tools give businesses a leg up on competitors.

CX tools give businesses a leg up on competitors.

ROI metrics for customer retention, purchase rates, and lifetime value all improve with an ongoing commitment to CX.

Customers are devoted to  CX-driven businesses.

Customers are devoted to CX-driven businesses. 

When businesses invest in CX, customer satisfaction improves, leading to an increase of retention, purchasing, and loyalty. And greater ROI. 

How businesses focus on customer experience to drive ROI


Balancing CX and Employee Enablement

Learn about the findings from research that examines the critical intersection between employee enablement and customer experience.


Pitney Bowes and a 198% ROI

Read how Pitney Bowes turned to Adobe Experience Cloud to build a foundation for digital innovation and boost their ROI.


Five examples of data-driven brands

Take a look at how five major brands are using data to guide their decision making and better meet customer needs.

Digital transformation powered by CXM

A solid Customer Experience Management (CXM) strategy is the key to business success. Learn how Adobe has effectively transformed our own digital business and how we can help you.