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Your definitive resource guide to the CDP.
With the right customer data platform (CDP), you can create picture-perfect customer profiles with a single unified view.
CDPs demystified.
The basics, the benefits, and the inner workings of Customer Data Platforms.
Podcast
What are the different types of CDP?
Hear about the different kinds of customer data platforms, and how a real-time version opens up new ways to use your data through every step of the customer journey.
30 min
Unleash the Power of the Real-Time Data Platform.
Learn how real-time data insights give you the ability to generate exceptional customer experiences from a customer profile that learns and evolves with every new piece of data.
Blog
What is a CDP?
Learn how to be successful with a CDP & how to choose the right partner for data management systems.
Guide
Solving the data puzzle.
Learn how to unlock your data in real-time for instant insights and better customer experiences.
See if you’re ready to build robust customer profiles.
Read Picture-Perfect Customer Profiles to learn if you’ve got what it takes to create customer profiles that deliver consistent, personalized experiences.
30 min
DMP vs. CDP: How and Why to Evolve.
Learn how Adobe customers are expanding their platforms and approaches to personalized marketing.
Is CDP right for you?
What to look for in your CDP and how you can make a winning business case.
Podcast
The Five Key Steps to CDP success.
Follow our simple, step-by-step guide to getting the most value out of your CDP.
Guide
Self-assess your data maturity.
Follow our simple, step-by-step guide to getting the most value out of your CDP.
Blog
Planning your CDP.
Learn the key factors you’ll need to consider to implement the perfect CDP for your business.
Real-Time CDP features.
Leverage the innovative features of the Adobe Customer Data Platforms to empower your marketing teams and deliver data-driven solutions.
Blog
Solving the CDP problem.
Not all data is created equal, and not all CDPs are equipped to parse it. Learn how Adobe solves the challenges of disparate data and disconnected journeys.
Real-Time CDP benefits.
Profiles from known and unknown data, rapid activation, and data privacy enforcement - learn how Real-Time CDP boosts marketing.
Maximising your CDP potential.
Ensure the success of your customer data platform both now and in the future.
Podcast
10 Reasons to Consider a CDP.
Listen as we break down some of the biggest benefits of a CDP and some of the most important pain points a good one can solve.
Guide
Choosing the right CDP for you.
How do you know which CDP is right for your specific needs and challenges? Learn what to look for when picking out the right CDP for your business.
30 min
Creating a Roadmap for CDP Selection and Success.
Learn how to be successful with a CDP & how to choose the right partner for data management systems.
Blog
Going cookieless.
Learn how the right CDP sets your business up to thrive in a cookieless world.
Blog
Relevancy and Respect with Data Collaboration.
Learn how Adobe Experience Platform is building for a 1st party future.
30 min
Connected Experiences with Real-Time CDP.
Learn how Adobe customers are expanding their platforms and approaches to personalized marketing.