Strategies to help hit the mark in B2B experiences.

Discover the latest research on B2B customer experiences in our State of the Digital Customer Experience – Focus on B2B report and get insights and generative AI strategies to elevate your approach.

• B2B companies (84%) say striving for better customer experience capabilities is a significant priority.
• For 71% of B2B executives, personalising content to customer needs and interests is a challenge.
• Over half of B2B executives have difficulty managing how often they should contact customers and struggle to use customers’ preferred channels.

Explore the key steps B2B organisations can take to create a plan for using Generative AI.

Get the report.