Adobe Real-Time CDP features
Data governance and privacy
Real-Time CDP has the industry's leading enterprise data security and privacy tools so you can build customer trust and protect one of your most important assets — your data.
Labelling and cataloguing
Create, manage and enforce data usage policies with labelling, cataloguing and out-of-the-box templates that can be customised to fit your brand's needs.
- Categorise datasets. Use labels to define governance and access for both datasets and fields.
- Customisable labels. Start with provided labels and customise as needed to meet your organisational requirements.
- Flexible label access. Apply and edit labels in a user interface or programmatically via API for scale.
Alerts and policies
Prevent users from activating sensitive data with clear policies that are enforced in-system.
- Automated governance. Set up and automate usage alerts to prevent privacy policy violations.
- Team empowerment. Enable teams to market responsibly while honouring consumer permissions.
- Risk elimination. Prevent activation of customer data that could violate internal and external directives.
Lineage
Give team members detailed information about where data is sourced and its associated policies by viewing the lineage before activating audiences.
- Enforcement. Track lineage and enable labels and associated policies flow to downstream services, such as the real-time profile and other destinations.
- Contextual feedback. Inform practitioners why a specific policy violation may have occurred.
- Data audit support. Give users detailed information when performing internal or third-party audits on data usage.
Privacy service and consent management
Help teams honour customer preferences for consent and data privacy using both an API and marketer-friendly user interface.
- Consumer rights protections. Recognise customers and their rights as required by regional regulations.
- Global policy support. Support for regulations such as GDPR, CCPA and CPRA.
- Centralised management. Efficiently manage all requests in one place via API or UI.
Healthcare Shield add-on
For healthcare brands that need to follow HIPAA guidelines in the United States, the Healthcare Shield add-on for Real-Time CDP is a set of innovative new features and enhancements that empower you to uphold consumer privacy and govern customer data at scale.
- Leverage protected health information (PHI). Enrich unified profiles with protected health information (PHI) as defined by the customer’s privacy team and HIPAA guidelines. Adobe will execute a BAA (Business Associate Agreement) as required by Business Associates.
- Enhanced privacy. Granular access controls, specific labels for sensitive data, lifecycle management and time settings for datasets ensure customers can safely solve for data hygiene.
- Premium features for HIPAA readiness. Extended thresholds for data deletion and automated consent policy enforcement help healthcare organisations meet the needs of customers and patients.
More about data governance.
Learn how to use data governance and privacy features.
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