B2B Playbook for Launching eCommerce

About the Guide

Did you know that 93 per cent of business-to-business buyers prefer to purchase online, with self-serve information, direct from vendors? In today’s crowded B2B marketplace, buyers demand an easy, intuitive online buying and account management experience that’s so good it feels like B2C. And if you can’t meet these demands, your competitors will.

Vertex, Guidance and Magento have come together to help merchants understand the B2B eCommerce landscape and how this will affect their companies long term strategy.

Dive in and explore: