Leading universities continue to invest in the digital student experience as they navigate downward pressure on enrolments and financial performance. As more students turn to alternative education providers and expectations climb, universities must respond to support the next generation of learners.
Adobe’s new Higher Education in New Zealand: State of the Industry 2024 report evaluates universities’ digital performance using a sector-first framework, revealing where these efforts are making a difference and gaps that stand out. It unearths opportunities for universities to uplift the experience to better attract and retain students and tackle a crucial bottleneck in the student journey – conversion.
