PERSONALISATION AT SCALE STUDY

It pays to personalise in the travel and hospitality industry.

Personalisation at Scale: Travel and Hospitality Industry Spotlight explores the challenges — and payoffs — motivating travel and hospitality companies to accelerate adoption of personalisation programmes. Learn more in this Adobe-commissioned Forrester Consulting research study.

Personalisation efforts are paying off for travel and hospitality companies, but customer demands are high.

Forrester’s research delivers key findings into personalisation efforts, such as how:

  • Travel and hospitality decision makers consider personalisation programmes essential to reestablishing connections with their customer base.
  • Customers want to be delighted, yet fewer than 40% give travel and hospitality companies high marks on personalisation before and after transactions.
  • Travel and hospitality companies must focus on developing personalisation across data, content and omnichannel orchestration.

Want more than just travel and hospitality trends? Get the 2022 Personalisation at Scale study.

Uncover the trends driving personalised experiences in 2022 — and how you can stay one step ahead.