It can be hard to validate your gut instincts and your marketing efforts with leadership. But it doesn’t have to be.
Read The Marketing Value of Marketing Automation to learn about the capabilities that can help you improve the efficacy of your efforts and share your stellar results with leaders. With marketing automation, you can accomplish a lot:
• Manage prospects by connecting leads and accounts on every channel.
• Align your sales and marketing teams with integrated sales applications.
• Understand, prove, and optimize your marketing efforts with measurement and attribution tools.
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