You've probably heard about ABM, or account-based marketing, and its valuable potential for creating alignment and revenue for your business. But today’s marketing landscape makes it challenging to scale and execute an ABM strategy, without some help — this is where ABX, a coordinated ecosystem of cohesive, team-delivered marketing experiences, comes in.
In this cheat sheet, you’ll learn:
- What challenges come with executing an ABM strategy
- How to shift into the ABX mentality and what is required
- How Marketo Engage helps create and support account-based experiences