EMEA Consumer Preferences
What makes a shopper choose one brand over another and what factors boost brand loyalty and repeat business? And, what commerce features will make a consumer avoid a brand? The answer may be different for consumers in one country vs. another. Knowing the answers to these questions helps commerce brands prioritise for customers from different regions.
To find these answers and much more, Magento commissioned a research study with YouGov in 2019. Over 18,000 respondents from 15 countries were asked to share the factors that affected their online retailer preferences, and also their viewpoints on data sharing, environmental policies and new technologies.
The resulting Magento Commerce infographic examines these consumer preferences across Europe, the Middle East and Africa.
In it you will learn:
- eCommerce features that make consumers more likely to buy
- The reasons a shopper will avoid a retailer
- Differences between shoppers from one country vs. another
- Insights into consumer views on environmental policies, automation, and more…