GUIDE
https://business.adobe.com/content/dam/dx/us/en/resources/guides/distill-big-data-into-person-level-insights/marketing-attribution-what-it-is-and-where-it-fits-in-your-tech-stack.pdf
https://main--bacom--adobecom.hlx.page/fragments/resources/cards/thank-you-collections/marketo-engage