GUIDE

One Platform to Rule Them All

About the Guide

Five Reasons to Go Hybrid with Your eCommerce Strategy

Get yourself a platform that can do both (B2B and B2C)

The lines between B2B and B2C commerce are blurring. B2C companies are adding wholesale storefronts while their traditionally B2B counterparts are increasingly selling direct to consumers. With online B2B purchases set to hit $9 trillion in the U.S. alone this year, it’s no wonder retailers are moving to grab a piece of that pie.

Still not convinced you should be considering a hybrid ecommerce platform? That’s okay, we’ll help break it down in this easy to read guide, One Platform to Rule Them All.

Let us walk you through the key reasons to go hybrid, including:

  • Simplifying operations with one platform that integrates your CRM, ERP and other systems
  • Separating yourself from the competitive pack with a diversified business model
  • Bringing an enjoyable, consumer-like experience to your B2B storefront
  • Futureproofing for new revenue streams, even if you aren’t selling today
  • Unifying inventory management while customizing product offers for B2B and B2C buyers

Please share some contact information to download the guide.


Marketo Form Setup



Privacy Validation - Rules



Template Rules



Global



Processing



Rendering Review


hidden-locale
msg-error
This field is required..
setup-translations

en_us language strings English


name
company
mktodemandbaseIndustry = none
FIELD_RULE KEEP
mktoFormsFunctionalArea = none
FIELD_RULE KEEP
mktoFormsJobTitle = none
FIELD_RULE KEEP
mktoFormsPrimaryProductInterest = none
FIELD_RULE KEEP
mktoFormsCompanyType = none
FIELD_RULE KEEP

Privacy Validation - Rule Processing


hidden-fieldprefs

Field Preferences



Adobe Analytics - Form Interactions



Category Filters


Required
By supplying my contact information, I authorize the Adobe family of companies to contact me with personalized communications about Adobe's products and services. See our Privacy Policy for more details or to opt-out at any time.
The Adobe family of companies would like to bring you great content like this and keep you informed with personalized communications about Adobe’s products and services via email and telephone. By submitting this form, you agree to receive these communications at the email address and phone numbers you provided. See our Privacy Policy for more details or to opt-out at any time.
Optional Communications from Adobe
The Adobe family of companies may keep me informed with personalized emails about products and services. See our Privacy Policy for more details or to opt-out at any time.
The Adobe family of companies would like to keep you informed with personalized communications about products and services, which may include contacting you via email and telephone. See our Privacy Policy for more details. Please contact me via:
By registering for this event, I agree the Adobe family of companies may share my contact information with __mktoCoPartnerName__ for the purposes of contacting me regarding this event and/or to promote their products, services, and future events. I understand that I can unsubscribe at any time.
The Adobe Family of Companies would like to use your information to keep you up to date with personalized communications about products, services, and events.

See our Privacy Policy for more details or to opt-out at any time.
The Adobe Family of Companies may keep me informed with personalized emails about __mktoOPContentSubscriptionName__. See our Privacy Policy for more details or to opt-out at any time.
hidden-fields
setup-Field Order

General Form Translations



Cleaning and Validation



Partner



Template Manager Module v0.5b



Form Dynamics



Demandbase Module Config



Demandbase Module Value Mapping



Demandbase Module Processing