Over the last year, many marketers increased their spending on content creation over any other area of content marketing. But creating more content doesn’t necessarily mean creating more value. Reusing more content will.
Read Achieve Encore Performances, part two of our two-part series on maximizing content, to learn about the following:
- Improving asset searchability to increase its potential for reuse
- Adapting content for multiple formats and audiences to increase accessibility
- Next-generation DAM capabilities that make reusing content feel effortless
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