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According to Forrester, Adobe scores well across all experience optimization techniques. The product was said to impress in testing and targeting capability, Adobe scored top marks in:

  • Behavioral targeting
  • Online testing
  • Performance
  • Product vision


See how your organization can utilize AI-powered optimization to understand your customer from day one and make an impact every day forward — throughout the customer journey. Read The Forrester Wave™: Experience Optimization Platforms, Q2 2018.

Forrester wave 2018

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*The Forrester Wave™ is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave™ are trademarks of Forrester Research, Inc. The Forrester Wave™ is a graphical representation of Forrester’s call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave™. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.


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