Adobe named a Leader by Gartner®

REPORT

A Leader for B2B marketing automation platforms.

Adobe recognized as a Leader in the 2026 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms.

Adobe is redefining B2B marketing automation through innovations designed to drive revenue growth, powered by generative and agentic AI. And we're thrilled to announce that Gartner has named us a Leader in B2B marketing automation platforms.

Our purpose-built B2B solutions add value to enterprises with:

  • Revenue growth and optimization capabilities that help align sales and marketing around buying-group engagement.
  • Buying-group insights and revenue impact visibility that connect engagement to opportunity progression and outcomes.
  • Generative and agentic AI capabilities in Adobe Marketo Engage that streamline execution through collaborative workflows, agentic orchestration, and automation.

Read the 2026 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms report to find out more.

Please share your contact information to download the report.

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