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Reports and Research

Discover the latest reports and data insights to maximize your business marketing strategy.

RESEARCH

This year's research explores how generative and agentic AI shape experiences, highlights gaps, and offers insights to help brands keep pace.

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REPORT

Adobe named a Leader in Digital Experience Platforms.

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Adobe is a leader in an ever-growing list of analyst reports

  • The proven impact of Acrobat Studio.

    Read Forrester’s TEI study on the cost savings and business benefits of Acrobat Studio for content creation.

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  • The economic impact of Adobe Acrobat Studio.

    Explore how Adobe Acrobat Studio helps organizations improve document-driven work through collaborative workspaces and AI-powered experiences.

    Read now

  • Empower your sales teams with AI workspaces.

    Explore Forrester’s study on how AI workspaces connect content, collaboration, and intelligence to help sales teams move faster.

    Read now

  • Forrester’s TEI study on Adobe Acrobat Studio.

    Forrester Consulting’s Total Economic Impact™ study shows how Adobe Acrobat Studio streamlined collaboration and drove ROI.

    Read now

  • Adobe named a Leader in customer analytics.

    Learn why Adobe was recognized as a Leader in the 2026 Gartner® Magic Quadrant™ for Customer Journey Analytics and Orchestration.

    Read now

  • Adobe named a Leader in customer journey analytics and orchestration.

    Learn why Adobe was recognized as a Leader in the 2026 Gartner® Magic Quadrant™ for Customer Journey Analytics and Orchestration.

    Read now

  • Adobe named a Leader in content marketing platforms.

    Learn why Adobe was recognized as a Leader in the 2026 Gartner® Magic Quadrant™ for Content Marketing Platforms report.

    Read now

  • Adobe named a Leader in Email Service Providers.

    Read why Adobe is recognized as a Leader in The Forrester Wave™: Email Marketing Service Providers, Q1 2026.

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  • Adobe named a Leader for personalization engines.

    Explore how Adobe is evaluated in the 2026 Gartner® Magic Quadrant™ for Personalization Engines.

    Read now

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Explore all reports and research

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223 results

223 results

  • AI readiness in financial services: Key findings.

    Learn the five operating model decisions that help organizations garner measurable outcomes from AI initiatives.

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  • AI traffic trends report: August 2026.

    AI referrals now beat other channels on revenue and conversion. Make your content the source AI reads, cites, and recommends.

    Read now

  • Empower your legal teams with AI workspaces.

    AI is making content easier to create but harder to govern. Explore Forrester’s findings on the AI productivity paradox facing legal teams.

    Read now

  • The proven impact of Acrobat Studio.

    Read Forrester’s TEI study on the cost savings and business benefits of Acrobat Studio for content creation.

    Read now

  • The economic impact of Adobe Acrobat Studio.

    Explore how Adobe Acrobat Studio helps organizations improve document-driven work through collaborative workspaces and AI-powered experiences.

    Read now

  • Empower your sales teams with AI workspaces.

    Explore Forrester’s study on how AI workspaces connect content, collaboration, and intelligence to help sales teams move faster.

    Read now

  • Reengineer marketing for AI-drivenbuyer discovery.

    Explore the Forrester customer zero case study to learn how Adobe redesigned its marketing operating model around governance, measurement, and human oversight.

    Read now

  • Realize the AI promise: More output, more control.

    Explore how businesses move beyond fragmented tools to unified, AI-powered document and content workspaces to unlock greater business value.

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  • The top financial services industry takeaways.

    Understand the actions financial services leaders must take now to turn AI investment into trusted, personalized client experiences.

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1 - 9 of 223 results















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