IDC MarketScape: Worldwide Retail and CPG Customer Data Platform 2022 Vendor Assessment”, by: Filippo Battaini, Ornella Urso and Giulio Raffaele, April 2022, IDC # US47506221
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles.