Adobe 2025 State of Customer Experience — High Tech B2B

REPORT

State of Customer Experience in High Tech B2B in an AI-Driven World

  • Lumen scales on-brand content to drive a 44% brand lift

    Lumen Technologies efficiently scales high-quality, brand-aligned content using Adobe Express.

  • Intuit reshapes marketing for humans and agents.

    Intuit explores new marketing craft for an AI audience.

  • Lumen builds trust for the AI discovery era.

    Lumen builds credibility and relevance in AI search with Adobe LLM Optimizer.

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