Adobe Digital Leaders Webinar

Behind the Workflows Defining the Next Era of Creative Work

Length: 48 mins

Great creative work has always required protecting the conditions that make it possible. More output, faster timelines, and fragmented tools haven't changed what good looks like — they've just made it harder to get there. This session is about reclaiming the space where real creative thinking happens, the infrastructure enterprise teams are building to defend it, and a first look at Adobe Firefly Graph, the newest addition to Creative Cloud for enterprise.

In this session:

  • Explore how enterprise creative leaders are rethinking integrated AI workflows and what it looks like to build for the future without losing creative control.
  • Experience Adobe Firefly Graph in action and explore how it transforms creative workflows by connecting existing tools into repeatable pipelines that help teams deliver content and concepts efficiently.
  • Dig into the latest data on how enterprise creative professionals are adopting AI and what separates the teams getting the most out of these tools from the ones still figuring it out.

The creative teams redefining what enterprise production looks like will be in this room. Register to watch on-demand today.

Marketo Configurator Friday, August 21, 2026 at 16:56
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https://video.tv.adobe.com/v/3497678?end=nothing&learn=on&captions=eng

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Event speakers

Lindsay Morris

Manager, Global Content Strategy, Enterprise Marketing
Adobe

Lindsay Morris is a global content strategy leader at Adobe. She leads a team focused on enterprise storytelling in the era of AI and brings complex ideas to life through high-impact digital and in-person experiences. She offers a practical perspective on how organizations can connect innovation to real business value.
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Kent Keirsey

Director, Product Management, Firefly and Agentic
Adobe

Kent Keirsey is a creative technologist and entrepreneur, joining Adobe in 2025 through the acquisition of Invoke, which he founded in 2023. His work "A Single Piece of American Cheese" was the first AI-assisted image to receive U.S. copyright protection—a legal first that recognized human authorship in AI-generated art.
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Liz Hayes

Managing Creative Director
Adobe

Liz Hayes is a Creative Director leading visual marketing for Adobe Firefly. Throughout her career, she has worked across nearly every creative discipline, including UX, packaging, e-commerce, events, and brand advertising. This diverse background has made her a systems thinker with a practical perspective on how emerging technology can streamline creative work. Today, she focuses on building creative systems that automate repetitive tasks and give creatives more time to actually create.
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Elliot Sedegah

Director, Enterprise Product Marketing, Creative Cloud and Firefly
Adobe

Elliot is a Director of Product Marketing at Adobe, where he shapes the vision and go-to-market strategy for enterprise Generative AI across Creative Cloud and Firefly. He partners closely with customers to understand how AI is transforming creative work, translating those insights into product direction alongside Engineering and Sales. Elliot holds an MBA from MIT Sloan and a computer science engineering degree from the University of Maryland.
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Vivek Pandya

Director, Adobe Digital Insights

Adobe

Vivek is a leading analyst and ecommerce expert who has worked with some of the largest CPG & Technology organizations, in the world, to drive key digital marketing & data science initiatives. As the Senior Digital Insights Manager for Adobe Digital Insights (ADI), he launched & spearheads the popular Adobe DEI (Digital Economy Index) & Holiday Retail reports, as well as other industry reports that profile emerging technology, creativity, and travel trends. Prior to joining Adobe, Vivek worked with E. & J. Gallo, where he was part of their Consumer & Product Insights Group.
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Title
Behind the workflows defining the next era of creative work.
cardDate
2026-08-31
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CardDescription
Get a first look at Adobe Firefly Graph and how it transforms workflows to scale creative excellence.
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caas:content-type/webinar, caas:products/creative-cloud-for-enterprise, caas:products/firefly