ADOBE DIGITAL LEADERS WEBINAR
Best of Adobe Summit 2025: Driving Enterprise Innovation with Next-Gen AI
Length: 61 mins
Join us for a deep dive with Adobe experts into the latest AI announcements from Adobe Summit. This session will spotlight innovative ways enterprise customers can seamlessly integrate intelligent workflows—both today and in the future—to improve operational efficiency, drive revenue growth, and ultimately deliver effective customer experience orchestration.
You’ll also gain insights into new agentic frameworks that are digitally transforming businesses to deliver personalization at scale.
Key topics include:
- Leveraging generative AI to drive significant gains in personalized content creation and productivity.
- Orchestrating connected, real-time and personalized conversations from customer acquisition through omnichannel activation.
- Building a stronger content supply chain for greater marketing resilience.
- Transforming B2B go-to-market strategies to engage customers more effectively, streamline campaigns, and deliver measurable results.
- Harnessing Adobe’s agentic AI framework to redefine connecting with audiences and workflow efficiency.
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https://video.tv.adobe.com/v/3458491?end=nothing&learn=on&captions=eng
Short on time? Download the speaker’s presentation deck to skim at your convenience.
Event speakers
Ed Kennedy
Principal Product Marketing Manager
Adobe
Ed Kennedy is an ecommerce strategist at Adobe. Ed has spent over 12 years in ecommerce consulting and software. During his career Ed has overseen more than 200 implementations of ecommerce solutions for leading retailers, manufacturers and distributors. Prior to joining Adobe, Ed was a product strategy director at Optimizely and held previous executive positions at global ecommerce consulting firms and agencies.
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Klaasjan Tukker
Senior Director, Product Marketing
Adobe
As part of the product team for Adobe Experience Platform (AEP) and associated applications (Real-Time CDP, Customer Journey Analytics, Journey Optimizer), Klaasjan heads up the product and technical marketing efforts. In this role, he works closely with cross-functional teams to define and execute the product and GTM strategy and positioning. He engages with customers and partners to help them evolve their Personalization Strategy with scale, efficiency, and privacy-conscious customer data management. Klaasjan has been one of the early drivers for Adobe Experience Platform and has been on the team since 2017. He has been working at Adobe for over 16 years in multiple regions (EMEA, APAC, and US), various customer- and partner-facing roles, and has experience in product management, product marketing, technical marketing, and business operations.
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Rebecca Staley
Senior Content Strategist
Adobe
Rebecca is an event marketer on the Creative Cloud for Enterprise Team. With a background in design and a career in marketing, she loves working with creative leaders—both within and beyond Adobe—to share stories about what their teams create: beautiful campaigns, intelligent workflows, and astonishing solutions to the challenges of enterprise content creation. She genuinely believes in Adobe’s "Creativity for All" mantra.
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Robert Haws
Principal Product Marketing Manager
Adobe
As principal product marketing manager for Adobe Experience Cloud, Robert Haws has led the highly collaborative product marketing efforts for Adobe’s content supply chain initiative over the last two years. In his eight years at Adobe, Rob has held various roles in marketing and go-to-market strategy, all of which have focused on driving Experience Cloud portfolio-level initiatives, giving him unique expertise in leveraging Adobe’s technology to empower businesses to achieve their goals. He has a bachelor’s degree in economics and a master’s degree in marketing, both from Brigham Young University, and currently lives in Utah with his wife and five children.
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Brian Glover
Senior Director, Product Marketing, B2B
Adobe
Brian Glover is the Senior Director of Product Marketing and Strategy at Adobe. In his role, Brian leads the go-to-market strategy for Adobe’s B2B Customer Journey products, including Adobe Marketo Engage, Adobe Marketo Measure (formerly Bizible), and Adobe Real-Time CDP, B2B Edition. These innovative products help marketing teams orchestrate end-to-end customer engagement across digital and human touchpoints to drive demand and measure business impact. Brian has over 20 years of experience in marketing and product management, and most recently led product marketing for Marketo. Throughout his career, he has helped customers achieve professional success with innovative technology solutions, and he is passionate about building high-performance teams that chart a course for the future.
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Lindsay Morris
Senior Content Strategist
Adobe
Lindsay Morris is a Senior Content Strategist at Adobe, specializing in helping customers unlock the integrated value of Adobe's Generative AI-first applications. With a focus on driving impactful customer outcomes, she leads high-level engagements, fosters value realization through strategic partnerships, and champions product innovation. Her approach is rooted in a customer-first mindset, ensuring that every initiative aligns with client needs and supports long-term success.
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cardTitle
Driving enterprise innovation with Next-Gen AI.
CardDescription
Join us for a deep dive with Adobe experts into the latest AI announcements from Adobe Summit.
cardDate
2025-05-19
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caas:content-type/webinar
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caas:content-type/webinar, caas:webinar-timing/on-demand, caas:products/content-supply-chain, caas:products/genstudio, caas:products/firefly, caas:products/adobe-express