Adobe Digital Leaders Webinar

Humans and Agents: Rethinking the Modern Content Supply Chain

Length: 58 mins

As content demand accelerates and personalization becomes the norm, traditional linear workflows can no longer keep pace. AI is quickly transforming content creation, but to scale effectively, organizations need intelligent systems that enable work across the entire content supply chain—from strategy and planning to creation, activation, and optimization.

In this webinar, experts from Adobe and Vanguard explore a modern approach to the content supply chain, where AI agents and human teams work together in a seamless, integrated system. This approach allows you to realize the promise of generative and agentic AI—enabling teams to move faster without sacrificing visibility, control, or brand integrity.

What you’ll learn:

How organizations evolve from siloed, linear workflows to connected, intelligent workstreams.
How designing systems for human–agent collaboration helps you maximize your AI investment.
The role of Adobe GenStudio in building, scaling, and executing this modern content supply chain.
How to optimize your content system for speed and scale while maintaining transparency, control, and brand consistency.

Marketo Configurator Monday, April 13, 2026 at 11:23

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https://video.tv.adobe.com/v/3483387?end=nothing&learn=on&captions=eng

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Event speakers

Susan McLaughlin

Head of Creative Technology, AI and Operations

Vanguard

Susan McLaughlin supports Creative Technology Integration and Operations for RED@Vanguard, focusing on practical, human‑first applications of AI and innovation. She works to bring together workflow, governance, and intelligence in ways that help teams operate more smoothly and confidently. Her approach centers on simplifying complexity, building governance into processes from the start, and creating systems that enable teams to do their best work—especially in regulated environments. As a collaborative partner to executive leaders, she helps translate emerging capabilities into realistic, actionable solutions that strengthen creativity, efficiency, and long‑term value.

Robert Haws

Product Marketing Lead, Adobe GenStudio

Adobe

As Principal Product Marketing Manager for Adobe Experience Cloud, Rob Haws has led the highly collaborative product marketing efforts for Adobe’s content supply chain initiative over the last two years. In his eight years at Adobe, Rob has held various roles in marketing and go-to-market strategy, all of which have been focused on driving Experience Cloud portfolio-level initiatives, giving him a unique expertise in leveraging Adobe’s technology to empower businesses to achieve their goals. He has a degree in Economics and a masters in Marketing, both from Brigham Young University, and currently lives in Utah with his wife and five children.

Ravi Duddukuru

Senior Director, Product Marketing, Adobe GenStudio

Adobe

Ravi Duddukuru leads Product Marketing for Workfront and GenStudio, Adobe’s Content Supply Chain solution. He works closely with global brands to transform how they plan, create, manage, activate, and measure content at scale. He brings deep experience in product innovation, digital media, and enterprise marketing technologies, with a career spanning hands‑on engineering, SaaS product leadership, and AI‑driven workflow transformation. Ravi focuses on helping organizations modernize their content operations, adopt practical AI, and accelerate time‑to‑market — making him a trusted expert for leaders navigating the shift to an AI‑driven content world.

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Humans and agents — rethinking the modern content supply chain.

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As content demand accelerates and personalization becomes the norm, traditional linear workflows can no longer keep pace.

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2026-04-13

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caas:content-type/webinar