ADOBE EXPERIENCE MAKERS SOLUTIONS SERIES
The Future of B2B Commerce: Reimagining the Role of B2B Sellers in the Era of Self-Service
Price: Free
Length: 45 min
Join Adobe and guest speaker, Joe Cicman, Senior Analyst with Forrester as we look at the future of B2B commerce, buyers’ needs, and why a digitally-enabled strategy is key to future-proofing your B2B business.
Event speakers
Ed Kennedy
Product Marketing Manager
Adobe
Joe Cicman
Senior Analyst
Forrester Research
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The Future of B2B Commerce: Reimagining the Role of B2B Sellers in the Era of Self-Service
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CardDescription
In this session, find out why B2B digital commerce is here to stay and why you need to pivot the role of your sales organization to embrace digital self-service buying and personalized B2B customer experiences that drive growth.
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caas:content-type/webinar
Tags
caas:content-type/webinar, caas:role/vision-leader, caas:role/decision-maker, caas:products/real-time-customer-data-platform, caas:business-unit/experience-cloud, caas:role/digital, caas:role/decision-maker, caas:role/vision-leader, caas:role/feature-evaluator, caas:role/marketing, caas:role/commerce, caas:role/digital, caas:role/it