Selecting a Customer Data Platform for Success

ADOBE EXPERIENCE MAKERS PRESENTS

Selecting a Customer Data Platform for Success

Price: Free
Length: 58 min

Get a better understanding of the value a customer data platform can provide, including key criteria to consider when evaluating technologies, and questions to ask as you consider different options.

Event speakers

Speaker - Kevin Cobourn

Kevin Cobourn

Sr Evangelist for Adobe Experience Platform
Adobe

Kevin loves to help Adobe's customers envision how they might harness their...
Speaker - Matt Skinner

Matt Skinner

Group Manager, Product Marketing
Adobe

Matt Skinner is a product marketer for Adobe Real-Time CDP and Adobe Audien...

Real Time CDP

Please share your contact information to view the webinar.


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Form Dynamics


  • Siemens Healthineers boosts marketing relevance with Adobe.

    Siemens Healthineers boosts engagement with 2X open rates using personalized Adobe-powered journeys.

  • A flexible approach to data composability.

    A CDP with a flexible approach to data composability turns data into real-time customer experiences for faster activation and enterprise-grade control.

  • A flexible approach to data composability.

    Accelerate time to value with a flexible approach to data composability in CDPs to orchestrate secure audience management.

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