Adobe Experience Platform Segmentation

Flexible customer segmentation for real-time action.

Build and automatically maintain audience segments based on real-time customer profiles using Experience Platform's customer segmentation tools.

Benefits

Benefits

Powerful, central segmentation
Build segments and generate audiences from your Real-time Customer Profile data using audience segmentation tools — and maintain it all in Experience Platform.

Simple opt-out requests
Empower your customers to send opt-out requests regarding their personal data, so you can easily honor them as you generate audiences.

Multi-entity segmentation
Get the most out of all your data sources by extending your profile data with additional product, store, or non-profile class data.

Streaming segmentation
Instantly evaluate your segment rules as data moves into Experience Platform and keep your segments up to date automatically.

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Tutorials for Experience Platform Segmentation

Create segments
Learn how to use the segment builder tool in Platform.

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Create dynamic segments
Learn how to create dynamic segments to solve your scalability problems.

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Segmentation across classes
Learn how to perform multi-entity segmentation.

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