Home
Adobe Resource Center

#000000

ADOBE 2023 DIGITAL TRENDS REPORT

Creativity is your competitive edge.

Now in its 13th year, the data and research in the Digital Trends report shows you how today’s trends and opportunities will shape the digital economy.

Get the report

https://images-tv.adobe.com/mpcv3/1229/1d8f3ac3-d317-48eb-afbc-7633f63e4a31_1676322820.854x480at800_h264.mp4

This year’s trends point to how innovation and creativity will fuel your wow factor.

Customers are always raising the bar for what makes a great experience — delighted one day, and dismissive the next. This puts pressure on organizations to continually meet and exceed these evolving standards. The 2023 Digital Trends report shows how brands that embrace creativity across their ideas, processes, and technologies will lead with great experiences.

style

Dark

background

linear-gradient(180deg, rgba(64, 70, 202, 1) 0.0%,rgba(28, 96, 197, 1) 100.0%)

https://main--bacom--adobecom.hlx.page/media_1f5f15f50d5872a1b6ada06b12eef8befaf2ddab6.mp4#_autoplay1

Prioritize innovation.

Give teams the time and resources to flex creatively across the customer experience.

Infuse content systems with efficiency.

Let automation and improved workflow overcome friction in content creation and delivery.

Pair insight and instinct.

Blend data with human insights for more meaningful activation and interaction.

background

#1C60C5

style

Dark, three-up

Get the report

background

#1C60C5

style

Dark, s spacing

The digital trends show what leaders are doing.

In the 2023 Digital Trends report, we’ve broken the data out among “leading” and “mainstream” organizations to get a sense of where both have been. Survey respondents agreed with the following statements:

style

l spacing, center

https://main--bacom--adobecom.hlx.page/media_14ae3c9b644128cf927d3796adefd1e4576636114.mp4#_autoplay1

Customer expectations are constantly resetting to match their best omnichannel experiences.

https://main--bacom--adobecom.hlx.page/media_11fd707a693aa494e5d648100666b81092a2636d8.mp4#_autoplay1

The demand for content has significantly increased.

https://main--bacom--adobecom.hlx.page/media_15352fc0030f95e4a2a64a91f76e5e3e6807351b7.mp4#_autoplay1

Emphasis on immediate needs at the cost of longer-term planning.

style

three-up, s-spacing

Over the last three years, would you agree with these statements?

Leaders Mainstream

style

center, xs spacing

Get the 2023 Digital Trends.

Discover the trends driving customer experience in 2023 — and how you can stay one step ahead.

Get the report

https://images-tv.adobe.com/mpcv3/6810/19bea344-4c70-4272-a0c5-3bf22ca557b5_1673940350.1280x720at2000_h264.mp4

background

linear-gradient(35deg, rgba(235, 16, 0, 1) 0.0%,rgba(229, 74, 148, 1) 43.5%,rgba(229, 74, 148, 1) 97.8%)

style

Light

The trends shaping your business needs or industry.

Focus on relevant trends influencing your industry in our series of reports, or learn how Adobe Experience Cloud products help prioritize your biggest business needs.

background

linear-gradient(0deg, rgba(36, 36, 36, 1) 0.0%,rgba(34, 34, 34, 1) 75.0%,rgba(83, 83, 83, 1) 100.0%)

style

Dark

Industry
Business needs

Active tab

Industry

background

linear-gradient(0deg, rgba(36, 36, 36, 1) 0.0%,rgba(34, 34, 34, 1) 75.0%,rgba(83, 83, 83, 1) 100.0%)

style

Dark

https://main--bacom--adobecom.hlx.page/media_167c6c1df14fa650caee6bac39be80de0e197cdea.mp4#autoplay

Retail trends

Get the report

https://main--bacom–adobecom.hlx.page/media_173c598356912432bfc18c74c7477642f4fbcf860.mp4#autoplay

Financial services trends

Get the report

https://main--bacom–adobecom.hlx.page/media_13496dea494c030fc372f07189f47386551176069.mp4#autoplay

Media and entertainment trends

Get the report

tab

Industry

style

Three up, xl spacing

background

linear-gradient(0deg, rgba(36, 36, 36, 1) 0.0%,rgba(34, 34, 34, 1) 75.0%,rgba(83, 83, 83, 1) 100.0%)

https://main--bacom–adobecom.hlx.page/media_1f53177701de0346dd6646b23e7bca03e0bc0ee7b.mp4#autoplay

Data and insights trends

Get the report

https://main--bacom--adobecom.hlx.page/media_127381525b67a3295164189599e202d593a06fe55.mp4#autoplay

Customer journeys trends

Get the report

https://main--bacom--adobecom.hlx.page/media_138387760478fd3750f00c2d2e69091bb2ca58af0.mp4#autoplay

Content management trends

Get the report

tab

Business needs

style

Three up, xl spacing

background

linear-gradient(0deg, rgba(36, 36, 36, 1) 0.0%,rgba(34, 34, 34, 1) 75.0%,rgba(83, 83, 83, 1) 100.0%)

Ready, set, go. Get the 2023 Digital Trends report.

Form as a Service - DX Offer-custom POI dropdown (113) - Wednesday, July 12, 2023 at 20:36

style

container, xl spacing, resource-form

title

Get the 2023 Digital Trends.

cardImagePath

CardDescription

Now in its 13th year, the data and research in the Digital Trends report shows you how creativity and innovation can give you a competitive edge in the digital economy.

primaryTag

caas:content-type/Report