The GDPR and The Marketer: A Practical Guide for the Marketo Customer

EBOOK

About the eBook

The General Data Protection Regulation (GDPR) is European Union legislation that will apply from May 25, 2018, however its purpose can be summarized very simply: Its aim is to strengthen the rights of European Union (EU) citizens with regard to how their personal data is used and how it’s protected. (‘Personal data’ means any information that relates to an identified or identifiable natural person).

The GDPR applies to any organization inside or outside the EU who is marketing goods or services to, and/or tracking the behaviors of, EU citizens. If you do business with Europeans that involves the processing of their personal data, this legislation applies to you.

Download this guide to understand the GDPR in more depth, how it will apply to your organization and specifically how you can use Marketo to help ensure compliance.

Please share some contact information to download the eBook.

00_config/marketo_form_setup_rules.js - 20251117T121800

30_privacy/privacy_validation_rules.js - 20251001T195718

20_template_manager/template_rules.js - 20251124T120556

90_build/global.js - 20251125T141902

98_progressive/progressive_controller.js - 20251125T145148

90_build/marketo_form_setup_process.js - 20251125T133842

90_build/rendering_review.js - 20251125T142522

hidden-locale

Forms Locale

msg-error

This field is required..

setup-translations

en_us language strings English

name

First name

Last name

Business email

Job title or role

Industry

Department

company

Organization name

Country

Primary product of interest

Company type

mktodemandbaseIndustry = none

FIELD_RULE KEEP

mktoFormsFunctionalArea = none

FIELD_RULE KEEP

mktoFormsJobTitle = none

FIELD_RULE KEEP

mktoFormsPrimaryProductInterest = none

FIELD_RULE KEEP

mktoFormsCompanyType = none

FIELD_RULE KEEP

30_privacy/privacy_validation_process.js - 20250929T200801

hidden-fieldprefs

Field Preferences

Form Type

Form Subtype

Primary Product Interest Category

Forms Job Title Category

Forms Functional Area Category

Industry Category

CoPartner Name

Consent Notice

Consent URL

OK to Email

OK to Mail

OK to Call

40_field_management/field_preferences.js - 20250929T205629

50_analytics/adobe_analytics.js - Adobe Analytics 20251117T194631

40_field_management/category_filters.js - Category Filters 20250918T125252

Required

By supplying my contact information, I authorize the Adobe family of companies to contact me with personalized communications about Adobe's products and services. See our Privacy Policy for more details or to opt-out at any time.

The Adobe family of companies would like to bring you great content like this and keep you informed with personalized communications about Adobe’s products and services via email and telephone. By submitting this form, you agree to receive these communications at the email address and phone numbers you provided. See our Privacy Policy for more details or to opt-out at any time.

Optional Communications from Adobe

The Adobe family of companies may keep me informed with personalized emails about products and services. See our Privacy Policy for more details or to opt-out at any time.

The Adobe family of companies would like to keep you informed with personalized communications about products and services, which may include contacting you via email and telephone. See our Privacy Policy for more details. Please contact me via:

By registering for this event, I agree the Adobe family of companies may share my contact information with __mktoCoPartnerName__ for the purposes of contacting me regarding this event and/or to promote their products, services, and future events. I understand that I can unsubscribe at any time.

The Adobe Family of Companies would like to use your information to keep you up to date with personalized communications about products, services, and events.

See our Privacy Policy for more details or to opt-out at any time.

The Adobe Family of Companies may keep me informed with personalized emails about __mktoOPContentSubscriptionName__. See our Privacy Policy for more details or to opt-out at any time.

hidden-fields