Customer Insights Video Series

Nine Entertainment improves audience targeting with Adobe AEP Segment Match

Nine Entertainment is transforming audience targeting by using Adobe AEP Segment Match to reduce activation time from days to under 24 hours, boosting efficiency for advertisers. In this video, Angelo Sinibaldi, Director of Data Commercialisation and Strategy, explains how this powerful solution enables privacy-focused targeting while opening new use cases like media suppression and cart abandonment targeting.

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Nine Entertainment improves audience targeting with Adobe AEP Segment Match
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Learn how Nine Entertainment are using Adobe AEP Segment Match to reduce audience activation time from days to under 24 hours, improving targeting for advertisers.
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caas:region/apac, caas:region/australia-and-new-zealand,caas:content-type/demos-and-videos,caas:content-type/customer-story,caas:products/adobe-real-time-cdp,caas:industry/media-and-entertainment