Your employees can only be as creative as you give them time to be.

Supporting your teams with work management solutions helps deliver wow-inducing customer moments when it and where it counts — especially for your creatives and CX experts. Based on research from a global study, Econsultancy and Adobe show you why in 2023 Digital Trends — Work Management in Focus.

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Delivering exceptional customer experiences requires consistently supporting your talent.

Success is increasingly measured by how fast relevant digital content and experiences are delivered to customers. But the challenge is pacing demand while giving teammates, particularly creatives, the time and resources to flex their talents. Using work management technologies, brands can help their creative teams quickly and consistently produce exceptional customer experiences.

Research by Econsultancy and Adobe highlights the importance of work management, such as how:

  • 90% of senior executives agree that customer expectations are constantly resetting to match their best omnichannel experiences.
  • Only 18% of organisations rate themselves experts at combining customer understanding and creativity to design experiences that deliver the ‘wow’ factor.
  • 62% of senior executives report their marketing organisation has become more efficient but at the expense of creativity.

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Discover the trends driving customer experience in 2023 — and how you can stay one step ahead.

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