*The Forrester Wave™ is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave™ are trademarks of Forrester Research, Inc. The Forrester Wave™ is a graphical representation of Forrester’s call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings and comments. Forrester does not endorse any vendor, product or service depicted in the Forrester Wave™. Information is based on best available resources. Opinions reflect judgement at the time and are subject to change.
“Best-of-breed capabilities” for best-in-field leaders.
In a constantly changing world, the brands that use best-in-class technology are the brands that stand out. Adobe Experience Cloud digital marketing and customer analytics solutions can help you to engage and delight your customers with exceptional, personalised experiences drawn from omnichannel data and insights.
Adobe scored five out of five in 15 criteria in The Forrester WaveTM: Digital Intelligence Platforms, Q4 2019* including:
- Customer journey analytics
- Digital experience optimisation
- Mobile app analytics
- AI/machine learning
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