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ADOBE CUSTOMER JOURNEY ANALYTICS

Know where your customers are in the time it takes to read this.

Our cross-channel customer analytics solution helps you quickly understand your customers’ journeys — online and offline — giving you the insights to meet them with incredible real-time experiences at scale.

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Give customers what they want — before they even know it.

Unlimited customer data

Data from any channel — online and offline.

Collect data from across all your engagement channels. Then put that omnichannel data to work as it gets standardized and connected into a complete customer journey — all powered by Adobe Experience Platform.

  • Streaming data collection offers up-to-the-minute customer views and behaviors.
  • Data collected as customers move from online to in-store to call center and more.
  • Fully correlated data gives you unlimited breakdowns of any data element across any channel without writing SQL statements.
  • IDs from multiple channels and devices are connected into a single, unified customer profile.

Boost efficiency with AI Assistant.

Streamline workflows and enhance productivity with this easy-to-use conversational AI Assistant.

  • Quickly expand your product knowledge and learn new concepts quickly.
  • Troubleshoot issues faster based on documentation.

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The latest innovations for Customer Journey Analytics.

Use next-generation AI to unlock more value from your customer data and deliver insights to new roles and use cases, including content analytics.

  • Leverage AI Assistant to speed up analysis, surface hard-to-find insights, predict behavior with time-series forecasting, and ask questions in a natural language.
  • Use Adobe Content Analytics to measure asset performance across channels and down to asset attribute level to optimize your campaigns.
  • Stitch together complex identity structures to provide new journey visualizations and consistent measurement for marketing and operations teams in Adobe Journey Optimizer.
The Total Economic Impact™ of Adobe Real-Time Customer Data Platform, Journey Optimizer, and Customer Journey Analytics.

The Total Economic Impact™ of Adobe Real-Time Customer Data Platform, Journey Optimizer, and Customer Journey Analytics.

Learn how this Adobe solution delivered a 431% return on investment.

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Know your customers

Here’s why you’ll love what we offer.

  • Identity. Collect and normalize omnichannel data — including behavioral, transactional, and operational — into a single actionable profile that’s ready for activation.
  • Analysis and insights. Explore the customer journey in full context to discover cross-channel insights in real time.
  • First-party data collection. Implement a future-proof cookieless strategy with a sophisticated first-party data foundation.
  • Privacy and trust. Market responsibly and comply with policies with the patented data governance framework of Adobe Experience Platform.
  • Real time. Process data immediately and deliver personalized customer experiences in seconds.
  • Personalization at scale. Deliver personalized experiences at scale using our data foundation, privacy governance, and activation tools.
Audience size by data source

More personal experiences start with our insights.

Use tack-sharp insights to build, optimize, and deliver personalized experiences to all customers — and do it with data from all of your online and offline channels.

Data

Give every team what they need. And then some.

  • Marketers: Analyze customer behaviors online and offline. Use these insights to understand conversion, optimize experiences, and predict future needs.
  • Product managers: Get better product usage through a deeper understanding of customer needs and experiences.
  • Data analysts: Run unlimited cross-channel data breakdowns for deep ad hoc analysis to help drive improved customer experiences.
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Instant insights

More power with generative AI.

Adobe Sensei GenAI for Customer Journey Analytics makes smarter, faster work easier. Here’s what it will do for you:

  • AI assistant – Generate natural language ad-hoc questions to query the data and quickly extract insights, without an analyst.
  • Intelligent Captions – Generate natural language insights that let teams capture the power of data storytelling.
  • Anomaly detection – Quickly find statistically significant, unexpected trends in your data.
  • Text-based insights – Get contextual insights instantly, empowering even novice users to confidently extract insights.

Otto

“The combination of Query Service, Data Science Workspace, and Customer Journey Analytics enables us to carry out powerful analysis and to do all the steps in one place.”

Andreas Stuht, Head of Ecommerce Analytics, OTTO

View OTTO’s story

Real time insights

BETTER TOGETHER

Customer Journey Analytics + Adobe Journey Optimizer.

Customer Journey Analytics gives you the real-time customer insights. Journey Optimizer lets you reach them with tailored offers — one-to-one or one-to-many — across any channel. And yes, you can reach them in real time.

Learn more about Journey Optimizer

Questions? We have answers.