In-person on-demand session

B2B Marketers’ Growth Playbook: Driving Targeted Experiences with Data - S729

Closed captions in English can be accessed in the video player.

Share this page

SPEAKERS

ABOUT THE SESSION

Unleash the untapped potential of event data to accelerate the B2B buying journey and transform the way you engage with buying groups. Witness how innovative marketing teams are leveraging RainFocus and Adobe integrations, including Marketo Engage, Source Connector for Real-Time CDP, Tag Extension, and Customer Journey Analytics, to create targeted experiences that connect in-person and virtual interactions. Unlock the power of human connection at scale, and outpace your competition in closing deals faster. Gain insights into sales activation, marketing campaigns, and ROI measurement best practices

In this session:

  • Understand how to unify data from multiple sources for a 360-view of customers
  • Receive guidance on using analytics for optimal content delivery and experiences
  • See an industry event schema in action delivering personalized experiences with better conversions

Track: Analytics , B2B Marketing , Customer Data Management and Acquisition, Customer Journey Management , Generative AI , Personalized Insights and Engagement

Presentation Style: Case/use study, Tips and tricks, Thought leadership, Value realization

Audience Type: Campaign manager, Digital analyst, Digital marketer, IT executive, Marketing executive, Audience strategist, Data scientist, Web marketer, Operations professional, Marketing practitioner, Marketing analyst, Marketing operations , Business decision maker, Content manager, Data practitioner, Marketing technologist, Omnichannel architect

Technical Level: General audience, Intermediate

Industry Focus: Financial services , High tech, Industrial manufacturing, IT professional services, Retail

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.


By accessing resources linked on this page ("Session Resources"), you agree that 1. Resources are Sample Files per our Terms of Use and 2. you will use Session Resources solely as directed by the applicable speaker.

ADOBE GENSTUDIO

Meet Adobe GenStudio, a generative AI-first product to unite and accelerate your content supply chain.

Learn more