In-person on-demand session

Evolve Your Marketing Execution: A Connected, Intelligent Platform Approach - S520

Closed captions in English can be accessed in the video player.

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SPEAKERS

  • Klaasjan Tukker

    Klaasjan Tukker

    Sr. Dir. Product Marketing Adobe Experience Platform, Adobe

  • Shayan Samani

    Shayan Samani

    General Manager, Digital Transformation, Delta Air Lines

ABOUT THE SESSION

In today's dynamic business landscape, traditional marketing strategies are rapidly evolving. This session delves into the crucial role of digital transformation in reshaping customer engagement and driving profitable growth. Discover how leading organizations embrace this change, leveraging data, AI, and platform-based technologies to transition from conventional marketing approaches to omnichannel, real-time personalized customer experiences.

You'll learn:

  • Strategies to realign your marketing and customer experience with innovative, interconnected technologies
  • How to enhance customer experiences and drive revenue growth using data-driven insights and advanced personalization techniques
  • Insights from a leading airline's digital transformation journey, highlighting the adoption of a connected platform approach to amplify customer personalization

Track: Analytics, B2B Marketing, Customer Data Management and Acquisition, Customer Journey Management, Generative AI, Personalized Insights and Engagement

Presentation Style: Value realization

Audience Type: Digital analyst, Digital marketer, IT executive, Marketing executive, Audience strategist, Web marketer, Product manager, Marketing practitioner, Marketing analyst, Marketing operations , Data practitioner, Email manager, IT professional, Marketing technologist

Technical Level: General audience

Industry Focus: Retail, Travel, hospitality, and dining

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