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In-person on-demand session
Evolve Your Marketing Execution: A Connected, Intelligent Platform Approach - S520
SPEAKERS
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Sr. Dir. Product Marketing Adobe Experience Platform, Adobe
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General Manager, Digital Transformation, Delta Air Lines
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ABOUT THE SESSION
In today's dynamic business landscape, traditional marketing strategies are rapidly evolving. This session delves into the crucial role of digital transformation in reshaping customer engagement and driving profitable growth. Discover how leading organizations embrace this change, leveraging data, AI, and platform-based technologies to transition from conventional marketing approaches to omnichannel, real-time personalized customer experiences.
You'll learn:
- Strategies to realign your marketing and customer experience with innovative, interconnected technologies
- How to enhance customer experiences and drive revenue growth using data-driven insights and advanced personalization techniques
- Insights from a leading airline's digital transformation journey, highlighting the adoption of a connected platform approach to amplify customer personalization
Track: Analytics, B2B Marketing, Customer Data Management and Acquisition, Customer Journey Management, Generative AI, Personalized Insights and Engagement
Presentation Style: Value realization
Audience Type: Digital analyst, Digital marketer, IT executive, Marketing executive, Audience strategist, Web marketer, Product manager, Marketing practitioner, Marketing analyst, Marketing operations , Data practitioner, Email manager, IT professional, Marketing technologist
Technical Level: General audience
Industry Focus: Retail, Travel, hospitality, and dining
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