Online session

How Adobe Real-Time CDP Impacts Full Funnel Marketing - VS513

Closed captions in English can be accessed in the video player.

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SPEAKERS

ABOUT THE SESSION

Adobe Real-Time Customer Data Platform (CDP) has changed how marketing and IT partner to reach customers across channels and deliver personalized customer experiences at scale. Get examples of how brands leverage Real-Time CDP to power meaningful customer experiences. 

Join this session to understand:

  • The importance of building a first-party data strategy and how global brands are doing this across the globe
  • Key CDP use cases and the top criteria and capabilities that set your organization up to successfully deliver the most powerful customer experiences

Track: Customer Data Management and Acquisition

Presentation Style: Case/use study

Audience Type: Digital marketer, IT executive, Marketing executive, Audience strategist, Marketing practitioner, Marketing operations , Data practitioner, IT professional, Marketing technologist

Technical Level: General audience

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