In-person on-demand session

Turn Payments into Personalization: Unlock the Value of Transaction Data - S746

Closed captions in English can be accessed in the video player.

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SPEAKERS

ABOUT THE SESSION

Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy, even when it has a direct impact on revenue. But payments are just one part of a chain. What’s the next touchpoint? How do you use the data sitting behind a payment to find the next loyal customer?

In this session, learn:

  • Why payment experience is customer experience
  • How Adobe and Stripe are partnering to unlock the value of transaction data
  • How to use payment data to drive marketing personalization, increase customer loyalty, and deliver granular consumer insights that connect online and offline journeys

Track: Commerce, B2B Marketing , Personalized Insights and Engagement

Presentation Style: Thought leadership, Value realization

Audience Type: Advertiser, Campaign manager, Digital marketer, Marketing executive, Marketing practitioner

Technical Level: General audience

Industry Focus: Advertising/publishing, Commerce, Financial services , Media, entertainment, and communications

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