Marketing Maturity in a Post-Pandemic World

On-demand webinar  | 57 min | Free of charge


With the dramatic impact that Covid-19 has had on the business landscape, digital adoption has never been more important. For B2B marketers, the need to adapt has accelerated as digital has moved from being part of the marketing mix to being the sole channel to reach customers. For businesses in APAC, the transition to new, digital ways of doing business are replete with obstacles and uncertainties.

In this webinar, Verticurl and Adobe will provide Marketing and IT professionals with the knowledge and benchmarks required to measure digital adoption in their own organizations against a broad set of data and to understand where they are relative to their peers to make data-driven decisions on their transformation journeys.

Why attend this webinar?

- Hear from Verticurl on how they have worked with many companies, such as HSBC and others, to benchmark their marketing maturity against peers in the industry across ten fundamental marketing pillars and provided them with actionable insights on what to work on next.

- Learn from Adobe about the state of digital trends in the region and how these have been impacted by Covid-19.

Intended audience
  • Marketing, IT and Commerce decision makers and practitioners


 Hiro Awanohara

Waheed Bidiwale
Global VP – Strategy & Consulting, Verticurl
Waheed's Linkedin

With over 19 years of experience in digital strategy, marketing technologies, CRM and loyalty marketing, demand generation and social networks, Waheed is equally at ease with technology and marketing. Along the way, he has helped craft and implement some key digital transformation initiatives for some of the most prestigious B2B and B2C brands like Dell, HP, Cisco, Adobe, Intel, Western Digital, P&G, J&J, Singapore Airlines, IHG, Kimberly Clark, etc.

Waheed has held senior positions in WPP and Public Group agencies and at one time was heading a digital firm in the Silicon Valley. At Verticurl, he is part of the core management team and leading teams that are rolling out global digital transformation projects for some of the key clients. In addition, he is the global strategy lead where he works with senior client marketers in helping them get the most out of their investment in marketing and CRM technologies.

Sundeep Malik

 Ming Fai Chak
 Head, Solution Consulting, SEA, Adobe
 Chak's Linkedin

Chak Ming Fai is the Head of Solution Consulting for Adobe South-East Asia. He advises customers on the adoption of Digital Marketing and Digital Media solutions.

Prior to that, Chak headed the Adobe mobile consulting practice in APAC and Japan, working with operators to develop content services based on Adobe’s mobile solutions.

Chak’s previous roles in Adobe were in technical presales and consulting in South-East Asia, where he gained an extensive knowledge of Adobe’s products and solutions.

Before joining Adobe, he was with Microsoft Singapore, handling business development and content operations for MSN. He has also had technical field sales experience in IBM and running his own Web design startup.

Chak graduated from the National University of Singapore with a degree in Computer Science.

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