HOW WE HELP WITH DATA INSIGHTS AND AUDIENCES

Use data from any channel on every channel in real time with Adobe

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What we offer

Actionable data that drives real-time personalization

Customer journey analytics

Easy analysis of connected data

Real-time customer data platform

Personalization of every touchpoint for every customer

Privacy and governance

Privacy and governance controls for today and tomorrow


What we offer

Actionable data that drives real-time personalization

Today, simply having a lot of data is not enough. To meet the needs of ever-changing customer expectations in a digital, cookieless world, businesses need the right data pulled from the most relevant data sources in real time. And it needs to be widely accessible across the organization.

This is where Adobe comes in. Here’s how. 

Learn how to succeed in a world without third-party cookies 

Read our take on using first-party data to improve personalization and lifetime value in a cookieless world.

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Customer journey analytics

Easy analysis of connected data that shows the entire customer journey

Our analytics and data management products help you break down both data and organizational silos. By stitching together data from across the customer journey into a single view, we give you insights into customer behavior based on every single interaction, even those that just happened. That data is also available for training AI/ML models optimized for attribution, contribution analysis, personalization, and testing.

And all this data and analysis is easily shared with any team or system that needs it, democratizing access to data across your entire organization. 

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Real-time customer data platform 

Personalization of every touchpoint for every customer, every time

We offer AI/ML-powered personalization, recommendations, and user experience. And these are enriched by customer profiles that update in real time based on data from every interaction on any channel — including CRM, web, mobile, AR, chat, and more — even if it was anonymous.

This means every activity on every channel can be personalized based on the same real-time profile, giving you unparalleled access to customer behaviors and insights that aren’t limited to a single channel or data source.

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privacy & governance

Privacy and governance

Privacy and governance controls for today and tomorrow

We help both marketers and IT teams simplify the complexity of their data management and activation, especially when it comes to crucial issues like privacy and governance.

Our data products let you combine authenticated and anonymous data without sacrificing privacy. And enterprise permissions make it easy to ensure proper use of sensitive data across even the most matrixed organizations.

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CUSTOMER STORY

Walgreens boots alliance logo

“Adobe was a critical part of our technology solution when our customers needed us the most.”

Vineet Mehra
Global Chief Marketing Officer, Walgreens Boots Alliance


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What can Adobe do for your healthcare business?