Give the customer experience a personalized touch.

With more customers expecting personalized experiences across all your digital channels, a solid Customer Experience Management (CXM) strategy is the key to success. Let us help you build a strong foundation for personalizing content at scale.

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Take a tour of personalization with Adobe.

Learn how Adobe Experience Cloud lets you deliver personalized experiences to each and every customer in this interactive demo.

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The pillars of great customer experiences.

Through our work with customers across different industries, and our experience transforming our own digital business, we’ve identified three organizational pillars that are necessary for creating and delivering highly effective, highly personalized customer experiences.

Organizational maturity

Strategy and Leadership

A strong commitment to a digital-first strategy from leadership down is the backbone of a successful CXM strategy. Without this commitment, you’ll hit some bumps along the way.

Customer-Centered Organization

Prioritizing customers puts CXM at the heart of a digital-first company. This helps the journey to digital maturity go faster and results in higher conversion rates, increased customer loyalty, and a robust bottom line.

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Data and content

Data and Architecture

Making data broadly accessible provides insights that inform business decisions. Content may tell your story, but data will tell you how, when, where, and who you put it in front of.

Content at Scale

Without content, data is merely information. But properly leveraged, data can make your content more relevant and personalized at scale, across any channel, based on personal needs and context.

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Journey and commerce

Journey Management

It’s important to be ready to optimize what you deliver across the many journeys your customers take. That means leveraging AI for scale and speed so you can react at the pace your customers demand.

Optimized Experiences

Digital experiences that are personalized, nurturing, and compelling help you connect with your customers, and build revenue and loyalty. But achieving the best ROI means you have to measure constantly and optimize continually.

Customer experience managment

Get started with personalization at scale.

Learn what you need to scale up your personalization efforts to keep pace with your growing audience.

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Being an experience business is simply good business.

An effective customer experience management strategy does more than delight your customers. According to an ROI study by Forrester, becoming an experience business will add real returns to your bottom line.

Revenue growth

Customer retention rates

Customer lifetime value