The first 48 hours after a child has gone missing are the most critical for a case, so NCMEC needed to adopt asset and site management solutions to help deliver information to multiple screens faster. Today, all case information, including forms and images from the forensic imaging specialists, are uploaded and centrally managed on Adobe Experience Manager Assets Managed Services hosted on Microsoft Azure. “It’s important that we can update the website with any new images and information that we receive quickly to maximise our chance to find a missing child,” says Portnoy. “Adobe Experience Manager gives us the agility we need, while leveraging Microsoft Azure enhances data security. Taking advantage of the Adobe and Microsoft partnership was a no brainer.”
In 2017 NCMEC implemented Adobe Experience Cloud, including Adobe Experience Manager Managed Services, hosted on Microsoft Azure and integrated with third-party analytics. Using this new platform, NCMEC now has greater visibility into website traffic, navigation, donations and engagement, to improve the reach and impact of its information. Meanwhile, the organisation is delivering better experiences across all channels and devices for NCMEC’s various audiences.
NCMEC also wanted to learn more about what layouts, content and information best resonate with audiences across different screens to shape their digital strategies. By presenting information optimally, the non-profit saw an opportunity to boost engagement and expand its reach, increase clicks and time spent on site.
Having limited expertise on-staff, NCMEC relied on Adobe Customer Solutions to help establish success metrics and tracking. With Adobe consultants on hand, NCMEC built their new site using Adobe Experience Manager and performance-tested it in the Adobe Customer Solutions Performance Test Lab. This process helped Adobe and NCMEC refine the experience, improve response time, define workloads and identify performance bottlenecks early on.
Adobe Customer Solutions helped NCMEC to track, measure and manage project success and provided strategic direction on the project’s scope and next steps. Being embedded within the NCMEC team, Adobe Customer Solutions also helped to build the non-profit’s confidence in the new platform and encourage adoption. “With Adobe as a partner and leveraging cross-cloud technologies, we feel like the sky’s the limit with what we can achieve,” said DeLaune.
Senior VP and COO, NCMEC