Real-time Customer Data Platform
Better insights, faster activation and privacy tools you — and your customers — can trust.
Engage consumers and businesses with consistent experiences across the entire customer journey using unified, real-time people and account profiles made up of personal and company data. Activate audiences across channels with confidence by ensuring responsible data usage with the most functional data management and privacy tools in the industry.
Start with unified, complete profiles
For B2C and B2B marketers, getting a comprehensive understanding of customers and finding usable insights typically require manual workflows, advanced skills and IT support. Real-time CDP empowers marketers by collecting data from across various Adobe and non-Adobe sources, combining unknown data with personally identifiable information (PII) and resolving it all into unified people and account profiles that update in real-time as activity or inactivity happens. Cross-channel identity resolution and dynamic identity graphs give additional scale and accuracy, allowing for more flexible audience segmentation and precise personalisation.
Connect with customers across all touchpoints
Marketers are curators of multi-step, often complicated customer journeys. The challenge is creating B2C and B2B experiences that are relevant, seamless, competitive and quick enough to keep up with the customer. With actionable real-time profiles and prebuilt connectors to marketing and advertising channels, Real-time CDP makes it easy to provide timely, personalised and differentiated experiences — the kind that deepen existing customer relationships and attract new ones.
Build trust with strong data governance
Collecting and using personally identifiable information is the future of truly personalised B2C and B2B customer experiences. But the benefits come with the challenges of maintaining customer privacy, managing data access and usage and translating changing customer preferences across internal systems and campaigns. Because we built Real-time CDP specifically for personalised marketing, we included enterprise-level data governance tools that make it easy to responsibly manage customer data, ensuring greater peace-of-mind through compliance with regional and organisational data policies and giving customers greater transparency of their data so that your brand is a trusted one.
Real-time CDP is an Adweek Reader's Choice: Best of Tech Award Winner.
Read how Real-time CDP solved marketing’s three biggest challenges here.
