Real-time Customer Data Platform
Better insights, faster activation and privacy tools you — and your customers — can trust.
Consistently connect with your customers across the entire journey with unified, real-time profiles based on known and unknown data and marketing integrations that activate across all channels. And ensure responsible data usage with the most functional data management and privacy tools in the industry.
Start with a unified, complete profile
For marketers, getting a comprehensive understanding of target customers and finding usable insights typically require advanced workflows and IT support. Real-time CDP empowers marketers by collecting data from across various sources, combining unknown data with personally identifiable information (PII) and resolving it all into a single, unified profile. Marketing-specific data science tools like cross-channel identity resolution and dynamic identity graphs give additional scale and accuracy and allow flexible segmentation based on audience use cases.
Connect with customers across all touchpoints
Today, marketers are curators of multi-step, often complicated customer journeys. The challenge is creating experiences that are relevant, connected and feel seamless to the customer. With actionable real-time profiles and low-latency connectors to marketing and advertising channels, Real-time CDP makes it easy to provide timely, personalised experiences — the kind that deepen existing customer relationships and reach new targeted customers.
Build trust with strong data governance
Collecting and using personally identifiable information is the future of truly personalised experiences. But the benefits come with the challenges of maintaining customer privacy, managing data access and usage and translating changing customer preferences across internal systems and campaigns. Because we built Real-time CDP specifically for personalised marketing, we included enterprise-level data governance tools that make it easy to responsibly manage customer data, ensuring compliance with regional and organisational data policies and giving customers greater transparency of their data, ensuring your brand is a trusted one.
Real-time CDP is an Adweek Reader's Choice: Best of Tech Award Winner.
Read how Real-time CDP solved marketing’s three biggest challenges here.
