Adobe recognized by Gartner for personalization engines

REPORT

Adobe named a Leader by Gartner for the 8th time.

Explore how Adobe is evaluated in the 2026 Gartner® Magic Quadrant™ for Personalization Engines.

Adobe has been recognized as a Leader in the 2026 Gartner® Magic Quadrant™ for Personalization Engines based on Ability to Execute and Completeness of Vision.

We believe Adobe Journey Optimizer enables organizations to deliver connected, real-time experiences through AI-driven personalization — helping them engage customers in the moment and drive lasting impact.

Leaders demonstrate a solid understanding of the market and offer product capabilities organizations need now. They are typically committed to customer success. Leaders offer sophisticated personalization engines at enterprise scale, covering multiple industries and an expansive geographic footprint. They deliver clear business value and are continually exploring emerging technology — taking personalization to the next level and thus protecting the investments of today’s buyers.

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Magic Quadrant for Personalization Engines

  • Customer engagement starts with connected context.

    Explore how Adobe connects data, journeys, decisioning, and AI to power trusted customer engagement across every channel.

  • Adobe: A Leader in Multichannel Marketing Hubs.

    Gartner names Adobe a Leader in Multichannel Marketing Hubs. See how unified data and governed AI power connected customer journeys.

  • Alpine F1 Team enters a new era of fan experiences.

    BWT Alpine Formula One Team combines Adobe AI, fan insights, and creativity to deliver relevant, engaging fan experiences.








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