digima ASIA takes pride in the content the company creates, constantly turning unique ideas into impactful and immersive experiences for consumers. When technologies such as augmented reality (AR) started taking off and gaining traction in Indonesia, digima ASIA was quick to react to the trend and took the lead in exploring fun, unconventional ways to meet clients’ business objectives.
One such client was Royal Canin, a pet supply store. To help the client educate its target audience of pet lovers on pet care and dietary issues, digima ASIA created an interactive app that incorporated AR features. The app allowed pet lovers to learn important nutritional facts about their cats and dogs by taking photos with virtual pets in an engaging simulated environment.
The design team first used Illustrator and Photoshop to create the foundational 2D elements for the app’s User Interface and textures, and then imported the visual assets into the AR environment. Because of the performance consistency and ease of integration with other products, the entire production process was made seamless and convenient for digima ASIA. The completed app was used at numerous activation events by Royal Canin, attracting crowds to the booth and gaining significant attention and positive feedback for the brand.
In addition to consumer-facing projects, digima ASIA has also been implementing Adobe XD to create content prototypes for client presentations. These prototypes allow the business development team to present proposed concepts and content in more creative and tangible ways, making it easier for them to sell ideas and impress clients.