Report

Deliver personalized retail experiences at scale.

Explore how retail leaders are using AI to deepen customer loyalty, scale personalized experiences, unify customer data, and unlock profitable growth.

This report covers how leaders in retail are using AI solutions to close the gap between customer expectations and their actual experiences in 2025 and beyond.

Explore the Adobe 2025 AI and Digital Trends – Retail report to discover how AI and connected data help retailers drive growth by:

  • Personalizing customer experiences across channels in real time.
  • Identifying trends with predictive insights.
  • Strengthening trust with transparency and responsible AI use.
  • Accelerating on-brand content production.

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  • The State of AI Readiness in Retail.

    Explore insights on why 56% of retailers struggle to scale AI initiatives, and a five-step action plan on how to overcome current hurdles.

  • Best Buy on the new rules marketers must play by.

    Best Buy's Milena Krasteva explains why influencing AI systems is now the playbook — and why it’s as important as influencing customers.

  • Back-to-school shopping trends 2026.

    How clear backpacks and bento boxes became 2026’s must-haves, with search interest for clear packs up 140% since 2023.